Proton X50
Sarawak Commercial Production
A promotional portrait of the Proton X50 parked in front of the iconic Sarawak DUN building in Kuching, featuring talent posing beside the SUV during the Sarawak commercial production campaign.
Prestige Studio Sdn Bhd was commissioned under Proton and Kepoh People to handle the Sarawak segment of the Proton X50 commercial production, with filming taking place across Kuching, Sibu, and Miri.
Interior lifestyle shot featuring the Proton X50 cabin and infotainment system during a commercial showcase filmed in Sarawak.
Detailed interior close-up showcasing the Proton X50 touchscreen interface and customizable ambient lighting controls.
The project was developed to showcase the Proton X50 within authentic Sarawak environments — blending cinematic automotive visuals with grounded lifestyle storytelling to create a campaign that felt energetic, modern, and connected to real locations and communities throughout the state.
Cinematic driving shot of the Proton X50 cruising through Kuching roads as part of the Sarawak segment production.
Rather than relying solely on studio-driven visuals, the production focused heavily on real-world environments, local culture, city movement, highways, waterfronts, and natural scenery to create a more immersive and relatable viewing experience. The goal was to allow the vehicle to feel naturally integrated into the rhythm of everyday life in Sarawak while still maintaining a premium cinematic presentation.
Interior driving perspective highlighting the Proton X50 digital dashboard and navigation features during rainy road conditions.
Filming covered multiple regions across Sarawak, allowing the production to capture the unique atmosphere and identity of each city — from the urban energy of Kuching, to the evolving landscapes of Sibu, and the open roads and coastal environments surrounding Miri.
Aerial establishing shot captured in Miri featuring Dewan Bandaraya Miri as part of the Proton X50 Sarawak campaign visuals.
Prestige Studio Sdn Bhd handled the Sarawak production segment including:
Cinematography
Drone Operations
Ground Production Support
Local Production Coordination
Creative Visual Execution
Behind-The-Scenes Coverage
High-angle commercial composition showcasing the Proton X50 design and proportions during filming in Miri.
Lifestyle presentation scene filmed in Miri featuring the Proton X50 and talent introducing the vehicle in an urban setting.
The visual approach combined cinematic camera movement, documentary-inspired realism, dynamic automotive visuals, and natural environmental lighting to create a campaign that felt both polished and authentic.
Lifestyle demonstration featuring the spacious rear storage area of the Proton X50 during the Sarawak production shoot.
Interior portrait highlighting the Proton X50 cabin layout, premium finishes, and spacious seating area.
Cinematic driving visual of the Proton X50 captured on city roads in Sibu during the Sarawak commercial production.
By integrating real Sarawak locations into the production, the campaign helped position the Proton X50 within recognisable local settings while also highlighting the diversity, scale, and atmosphere of Sarawak itself.
Close-up detail of the Proton X50 advanced parking assist and 360 camera display system inside the vehicle.
Outdoor lifestyle scene featuring the Proton X50 sunroof and sporty design during the Sarawak campaign production.
Night driving cinematic scene of the Proton X50 captured in wet road conditions with city lights reflecting off the streets.
This project reflects Prestige Studio Sdn Bhd’s approach towards modern commercial filmmaking — combining cinematic production quality with grounded storytelling and real-world environments to create visually engaging branded content that feels natural, human, and culturally connected.
“Selected visuals displayed on this page are excerpts and promotional previews from commissioned productions created under Proton and Kepoh People for the Sarawak segment of the campaign. All trademarks, campaign rights, and associated intellectual property belong to their respective owners.”